AFRICAN-AMERICAN MAIL ORDER BUYERS

JANUARY 2004

1,421,978 MAIL ORDER BUYERS (12/03) $80.00/M UNIT OF SALE:

** UPDATES MONTHLY! ** SEX: 55% MALE

45% FEMALE

TARGET AFRICAN-AMERICAN MAIL ORDER BUYERS WHO HAVE

PURCHASED APPAREL, COLLECTIBLES, ELECTRONICS/ENTER- ADDRESSING:

TAINMENT, CONTINUITY MERCHANDISE, PUBLICATIONS MAG TAPE $25.00

AND CHILDREN'S PRODUCTS THROUGH THE MAIL. ALL HAVE P/S LABELS $7.50/M

MADE PURCHASES BY CREDIT CARD. THESE AFRICAN 4-UP CHESHIRE

AMERICAN HOUSEHOLDS HAVE BEEN INDENTIFIED THROUGH

MULTIPLE SOURCES INCLUDING MAIL ORDER BUYER FILES, KEYING: $2.50/M

CENSUS DATA AND DEMOGRAPHIC/LIFESTYLE SEGMENTATION.

FASANO 818/728-9028 MINIMUM ORDER:

5,000

SOURCE: COMPILED RESPONSE DATABASE

SAMPLE REQUIRED

SELECTIONS: STATE, SCF, ZIP, SEX $6.00/M

AGE OF ADULT $11.00/M

PHONE NUMBERS $16.00/M

DWELLING TYPE (SFDU/MFDU) $8.50/M

CHILDREN BY AGE $11.00/M

GENDER OF CHILD $6.00/M

INCOME $16.00/M

DRESS SIZE $11.00/M

CANCELLATION POLICY: ORDERS CANCELLED PRIOR TO THE MAIL DATE WILL INCUR THE FOLLOWING CHARGES: $10/M RUNNING CHARGES ON QUANTITY SHIPPED; 100% OF ALL SELECTION CHARGES; MAGNETIC TAPE AND SHIPPING FEES AND A $50 FLAT CANCELLATION CHARGE. ORDERS CANCELLED AFTER THE MAIL DATE WILL BE CHARGED IN FULL; A $50 FLAT FEE WILL ALSO APPLY.

AFRICAN-AMERICAN MAIL ORDER BUYERS

USAGE

APPAREL/GEN MDSE FINANCIAL/MISC.

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MIDNIGHT VELVET (T) AMERICAN COED PAGEANTS

CHADWICKS OF BOSTON (T) UNITED STATES MINT (T)

AARP (T)

AOL