Frederickšs of Hollywood Enhanced File          MARCH 2004

 

   598,631  12 MONTH BUYERS (02/04)       $110.00/M   UNIT OF SALE:    

   598,631  6 MONTH BUYERS             +   $11.00/M   $75.00 AVERAGE   

   204,625  3 MONTH BUYERS             +   $16.00/M                     

    70,988  1 MONTH BUYERS                 $21.00/M   SEX: 65% FEMALE  

   272,054  13-18 MONTH BUYERS            $105.00/M        28% MALE    

   283,394  19-24 MONTH BUYERS            $100.00/M                    

            PUBLISHERS/FUNDRAISERS/                   ADDRESSING:      

             INSURANCE                     $75.00/M   MAG TAPE $30.00  

            RECENCY WHEN PUB RATE APPLY    $11.00/M   P/S LABELS $6.00/M

            (ENHANCEMENT CHARGES APPLY)               4-UP CHESHIRE    

                                                                       

THE FREDERICK'S OF HOLLYWOOD FILE HAS BEEN ENHANCED   KEYING: $1.00/M  

WITH INSOURCE INFORMATION.  THESE BUYERS HAVE BOUGHT  UP TO 7 DIGITS   

SEXY INTIMATE APPAREL, PLAYFUL SPORTSWEAR, SWIMWEAR,                   

EVENINGWEAR, SHOES & ACCESSORIES.  MEDIAN AGE 36,     MINIMUM ORDER:   

60% MARRIED, 50% CHILDREN, MHI $42K+.                 5,000            

                                                                        

  12 MONTH COUNTS:                                    SAMPLE REQUIRED  

  CHILDREN'S AGE:           ADULT AGE:                                 

  30,025   0-3              64,474   19-25                             

  32,185   4-6             148,058   26-35           

  30,1w6   7-9             154,872   36-45           

  23,829  10-12             95,058   46-55           

  43,175  13-18             18,252   65+             

                                                     

  INCOME:                                            

 25,901 12 MO UNDER $15K      41,945 12 MO $75-99K   

 69,175 12 MO $15-24K         12,864 12 MO $100-119  

145,362 12 MO $25-34K          7,446 12 MO $120-149K 

194,427 12 MO $35-49K          5,286 1r MO $150K+    

145,696 12 MO $50-74K                                

                                                     

CANCELLATION POLICY: ORDERS CANCELLED PRIOR TO THE   

MAIL DATE WILL INCUR THE FOLLOWING CHARGES: $10/M    

RUNNING CHARGES ON QUANTITY SHIPPED; 100% OF ALL     

SELECTION CHARGES; MAGNETIC TAPE AND SHIPPING FEES   

AND A $50 FLAT CANCELLATION CHARGE. ORDERS CANCELLED 

AFTER THE MAIL DATE WILL BE CHARGED IN FULL; A $50   

FLAT FEE WILL ALSO APPLY.                             

                                                     

SOURCE:     100% DIRECT MAIL                         

                                                     

 

 

SELECTIONS: STATE, SCF, ZIP, SEX            $6.00/M  

            DOLLAR AMOUNT:   $25+          $16.00/M  

                             $50+          $21.00/M  

                             $75+          $26.00/M  

                             $100+         $31.00/M  

            CHILDREN'S AGE/GENDER          $11.00/M  

            PRODUCT                        $11.00/M  

            ADULT AGE, INCOME              $11.00/M  

            DWELLING TYPE                  $11.00/M  

            PRESENCE OF CREDIT CARD        $16.00/M  

            RUNNING CHARGES                 $8.00/M  

                                                     

                                                     

 

                                       ** USAGE **

 

BELCARO GROUP             HEARST MAGAZINES                             

   SHOP BY MAIL              COSMOPOLITAN      (T)                     

CONDE NAST                ISLA CARIBE DIRECT   (T)                     

   GLAMOUR            (T) LATINA MAGAZINE      (T)                     

DELIA'S                   LE CLUB DE BEAUTE DES CR                     

 

 

14101 Valleyheart Drive, Suite 200

Sherman Oaks, CA  91423

Phone:  818/728-9030

List Management Fax:  818/728-9028

www.fasano-assoc.com