| |
|
|
|
|
97,232 |
|
12 MONTH BUYERS (4/30/07) |
$110.00/M |
|
61,530 |
|
6 MONTH BUYERS |
+ $11.00/M |
|
25,030 |
|
3 MONTH BUYERS |
+ $16.00/M |
|
158,309 |
|
24 MONTH BUYERS |
$105.00/M |
|
|
|
FUNDRAISERS/PUBLISHERS |
$75.00/M |
|
| |
|
MAIL ORDER BUYERS FROM THE JOURNEYS CATALOG WITH ENHANCEMENTS FROM Z24 AND CIRCBASE.
JOURNEYS CATALOG FEATURES FOOTWEAR AND ACCESSORIES FROM THE TRENDY, FASHION-CONSCIOUS BUYER. THE PRODUCT MIX REPRESENTS A WIDE VARIETY OF VARIOUS LIFESTYLES FOR CUSTOMER WHO RIDE, SKATE, DANCE, WALK, HIKE, AND BIKE TO THEIR OWN INDIVIDUALISTIC BEAT. FEATURING BRANDS SUCH AS DOC MARTENS, SKECHERS, STEVE MADDEN, LEI, TIMBERLAND, CONVERSE, VANS, ETC. JOURNEYS TRULY IS AN ATTITUDE YOU CAN WEAR.
JOURNEYS CATALOG IS A UNIQUE CONCEPT GEARED TOWARDS YOUNG MEN AND WOMEN. THESE YOUNG ADULTS ARE BRAND CONSCIOUS, FINANCIALLY SAVVY,TREND-DRIVEN SHOPPERS. THEY ARE EXCELLENT PROSPECTS FOR APPAREL AND ACCESSORY CATALOGS, LIFESTYLE PUBLICATIONS, HEALTH FITNESS, BEAUTY & COSMETICS, MUSIC VIDEO AND ELECTRONICS/TECHNOLOGY OFFERS.
Z24/CIRCBASE PURCHASE SUMMARY ATTRIBUTES - $21/M (INCLUDES ANY COMBINATION OF RFM, PROFILE AND/OR PRODUCT AFFINITY SCORE)
|
DEMOGRAPHICS |
|
HOUSEHOLD INCOME |
|
| GENDER |
|
|
$100,000+ |
65,157 |
|
FEMALE |
195,386 |
|
$75,000-$99,999 |
36,034 |
|
MALE |
151,912 |
|
$50,000-$74,999 |
44,858 |
|
BOTH |
324 |
|
$35,000-$49,999 |
28,730 |
|
UNKNOWN |
9,960 |
|
$25,000-$34,999 |
16,081 |
|
| |
|
|
UNDER-$24,999 |
31,376 |
|
| NUMBER OF CHILDREN |
|
Z24 FREQUENCY & MONETARY Unique Mail Order Company w/ Purchase |
|
4+ |
2,283 |
|
5+ |
100,281 |
|
3 |
7,090 |
|
4 |
26,055 |
|
2 |
23,701 |
|
3 |
32,703 |
|
1 |
63,027 |
|
2 |
36,954 |
|
|
|
|
1 |
32,856 |
|
| |
|
|
|
| SOURCE: CATALOG BUYERS |
|
| SELECTIONS: |
|
| |
|
STATE, SCF, ZIP CODE |
$6.00/M |
|
| |
|
GENDER |
$6.00/M |
|
| |
|
PURCHASE AMOUNT |
$16.00/M |
|
| |
|
INCOME |
$7.50/M |
|
| |
|
PRESENCE OF CHILDREN (BY AGE RANGES) |
$11.00/M |
|
| |
|
ADULT AGE (55%) 30-60 |
|
|
| |
|
PRODUCT AFFINITY MODELS |
$21.00/M |
|
| |
|
PROFILE SCORE (UNIQUE TO PARTICIPANT) |
|
|
| |
|
| NUMBER OF CATALOGS
|
|
AVE. Z24 PURCHASE $ |
|
| 10+ |
92,931 |
|
$200+ |
16,348 |
|
5-9 |
56,878 |
|
$100-$199 |
62,923 |
|
3-4 |
35,214 |
|
$50-$99 |
103,599 |
|
2 |
20,628 |
|
$25-$49 |
40,224 |
|
1 |
23,198 |
|
$1-$24 |
5,755 |
|
| |
|
|
|
|
|
| CUMMULATIVE Z24 PURCHASE DOLLARS |
|
|
| $1000+ |
82,973 |
|
|
|
|
$500-$999 |
43,980 |
|
|
|
|
$250-$499 |
13,205 |
|
|
|
|
$100-$249 |
19,395 |
|
|
|
|
$50-$99 |
15,566 |
|
|
|
|
$1-$49 |
11,545 |
|
|
|
|
| |
|
|
|
|
|
| Z24 PRODUCT AFFINITY SCORE |
TOP 10% |
|
|
| HIGH DOLLAR WOMEN'S APPAREL |
25,912 |
|
|
| LOW DOLLAR WOMEN'S APPAREL |
21,879 |
|
|
| OLDER WOMEN'S APPAREL |
5,501 |
|
|
| YOUNGER WOMEN'S APPAREL |
16,297 |
|
|
| LARGE WOMEN'S APPAREL |
11,722 |
|
|
| SHOES |
11,413 |
|
|
| MEN'S APPAREL |
57,521 |
|
|
| HIGH PRICED GIFTS |
7,050 |
|
|
| MID PRICED GIFTS |
43,886 |
|
|
| LOW PRICED GIFTS |
22,426 |
|
|
| HIGH PRICED HOME DECOR |
10,939 |
|
|
| MID PRICED HOME DECOR |
51,398 |
|
|
| GADGETS |
9,917 |
|
|
| GARDENING |
25,665 |
|
|
| CHILDREN'S MERCHANDISE |
13,031 |
|
|
| TOOLS |
3,545 |
|
|
| OUTDOOR ENTHUSIASTS |
10,325 |
|
|
| HEALTH CARE |
3,927 |
|
|
| LINEN/BEDDING |
50,130 |
|
|
| FURNITURE |
31,580 |
|
|
| JEWELRY & ACCESSORIES |
16,375 |
|
|
| FOOD |
5,445 |
|
|
| KITCHEN AND TABLETOP |
43,178 |
|
|
| MUSIC, BOOK & VIDEO |
2,526 |
|
|
| ELECTRONICS & COMPUTERS |
4,116 |
|
|
| |
| NOTE: Z24 FEE OF $21/M APPLIES TO ALL ORDERS, WHETHER ON EXCHANGE OR RENTAL. |
| |
| NOTE: WHEN ORDERING THIS FILE, TWO RECENCIES MUST BE SPECIFIED: ONE FOR THE LIST, THE OTHER FOR THE DATABASE. |
| |
CANCELLATION POLICY: ORDERS CANCELLED PRIOR TO THE MAIL DATE WILL INCUR THE FOLLOWING CHARGES: $10/M RUNNING CHARGES ON QUANTITY SHIPPED; 100% OF ALL SELECTION CHARGES; MEDIA FEE AND SHIPPING FEES AND A $75 FLAT CANCELLATION CHARGE. ORDERS CANCELLED AFTER THE MAIL DATE WILL BE CHARGED IN FULL; A $75 FLAT FEE WILL ALSO APPLY. |
** USAGE ** |
|
|
| PUBLICATIONS |
|
| 360
Youth (T) |
|
| Frederick's
Of Hollywood (T) |
|
|
|
| |
Unit of Sale: |
| |
$90.00 AVERAGE |
| |
Sex: |
| |
62% FEMALE |
| |
26% MALE |
| |
12% UNKNOWN |
| |
Addressing: |
| |
CARTRIDGE $25.00 |
| |
PS LABELS $8.00/M |
| |
EMAIL $50.00 |
| |
WAMNET $50.00 |
| |
Keying: |
| |
$2.50/M |
| |
UP TO 4 DIGITS |
| |
Minimum Order: |
| |
5,000 |
| |
Sample Required: |
| |
YES |
| |
Updates Quarterly |
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
