| |
|
|
|
|
|
1,614,745
|
|
12
Month Mail Order Buyers |
$75.00/M
|
|
834,970
|
|
6
Month Mail Order Buyers |
+ $8.00/M
|
|
416,442
|
|
3
Month Mail Order Buyers |
+ $13.00/M
|
|
149,858
|
|
1
Month Mail Order Buyers |
+
$17.00/M
|
|
|
|
|
|
|
| |
|
|
|
|
| |
|
Reach
mail order buyers of children's products--games and toys,
books and educational materials, continuity reading programs,
clothing and gifts. Presence of children, ages 1-14, is
selectable by gender and age bands. All buyers have purchased
with a credit card.
Also
selectable on this file: new parents by month/year of the
child's birth. First time parents are selectable.
|
| |
|
| SOURCE:
Direct Response
|
|
| SELECTIONS:
|
|
| |
State,
SCF, Zip, Gender |
$6.00/M
|
|
| |
Exact
Age of Child |
$11.00/M
|
|
| |
Childs
Age By Age Bands: |
$6.00/M
|
|
| |
0
- 5, 6 - 8, 9 - 10 |
|
|
| |
11
- 14, 15 - 18 |
|
|
| |
0
- 3
|
$30.00/M
|
|
| |
Phone
Numbers
|
$16.00/M
|
|
| |
Head
of Household by Age
|
$11.00/M
|
|
| |
SFDU/MFDU
|
$8.50/M
|
|
| |
Income
|
$16.00/M
|
|
| |
Occupation
|
$11.00/M
|
|
| |
|
|
|
|
| |
|
|
|
|
| |
|
|
CANCELLATION
POLICY: ORDERS CANCELLED PRIOR TO THE MAIL DATE WILL
INCUR THE FOLLOWING CHARGES: $10/M RUNNING CHARGES ON QUANTITY
SHIPPED; 100% OF ALL SELECTION CHARGES; MAGNETIC TAPE AND
SHIPPING FEES AND A $75 FLAT CANCELLATION CHARGE. ORDERS CANCELLED
AFTER THE MAIL DATE WILL BE CHARGED IN FULL; A $75 FLAT FEE
WILL ALSO APPLY.
|
**
USAGE ** |
|
|
CHILDRENS
|
PUBLISHING
|
| Disney
Buena Vista |
Discovery
Girls Magazine |
| Oriental
Trading |
Highlights
for Children |
|
|
Hearst/Seventeen
Mag. (t) |
| |
|
| MISC. |
FUNDRAISING |
| Various
Financial Offers |
Dataprose
Inc. |
|
|
Detroit
Zoo |
|
Mail
List Pool |
|
St.
Louis Zoo (t) |
|
Oregon
Zoo |
|
Zoo
Consortium |
| |
|
|
|
| |
Unit of Sale: |
| |
N/A |
| |
Sex: |
| |
50%
Female |
| |
Addressing: |
| |
Cartridge
$25.00 |
| |
P/S Labels
$7.50/M |
| |
Wamnet
$50.00 |
| |
Email
$25.00 |
| |
Keying: |
| |
$2.50/M |
| |
Minimum Order: |
| |
5,000 |
| |
Sample Required: |
| |
Yes
|
| |
Update: Monthly |
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
