For
over 22 years, Mothering Magazine has celebrated the immense
importance and value of parenthood and the family life in
the development of full human potential. Mothering is the
only independently owned, family living magazine in the
world. Each issue of Mothering Magazine contains philosophical
inspiration and practical advice about family-living, addressing
contemporary health, personal, environmental, medical, and
lifestyle issues in an upbeat, intelligent, compassionate,
and courageous way. Mothering Magazine's subscribers are
passionate about their children, their family life and their
world. 90% females. Average age: 35. 43% have children newborn
through 2; 41% have children ages 2-5. Average HHI: $63,000.
76% have a B.A. or higher. 74% shop by internet. 72% have
pets.
Mothering
Magazine's subscribers are proven responsive for children's
offers of all kinds. Fasano and Associates also recommends
this file for offers that promote healthy, conscious, socially
responsible lifestyles including publications on natural
living and food/nutrition; gift and apparel catalogs; consumer
services and fundraising appeals.
Mothering
Magazine's total file former subscribers are an excellent
resource for reaching families with older children, age
4+, who still rely on direct mail for the latest products,
services, and publications for raising their children. Age
of child is selectable.
Mothering
Magazine's product buyers have purchased back issues of
Mothering Magazine and/or books written or edited by Peggy
O'mara, publisher and editor of Mothering Magazine, including
the way back home, natural family living and having a baby,
naturally.
