Reach
hotline consumers who are in need of fast cash in order
to resolve their immediate cash-flow problems.
They
have applied on-line for a payday loan (cash advance).
Payday loans are small, short-term loans that help bridge
a cash-flow gap between pay days in order to take care of
an emergency situation, an unexpected expense, pay a bill,
prevent phone/utilities from being turned off, for entertainment
or even to make an impulsive purchase.
Applicants
can have funds transferred to their bank account. Loans
are due and payable the next payday, with many recipients
opting to pay down their loan over time, incurring a finance
fee plus an incremental loan payment over a period of weeks.
These
hotline applicants are employed, have a working phone, and
have access to the internet.
They
are perfect prospects for low-limit/secured credit offers,
pre-paid phone/wireless offers, credit-based merchandise
offers, insurance, credit repairs and debt consolidation
programs, income/career/self-improvement opportunities and
more.
