|
|
|
|
|
|
99,329
|
|
12 Month
Buyers (thru 6/08)
|
$110.00/M
|
|
8,615
|
|
3
Month Buyers |
+ $16.00/M
|
|
33,859
|
|
6
Month Buyers |
+ $11.00/M
|
|
71,591
|
|
13-24
Month Buyers |
$100.00/M
|
|
14,476
|
|
12
Month Catalog Requestors |
$75.00/M
|
|
3,683
|
|
6
Month Catalog Requestors |
+
$5.00/M
|
|
|
Non-Reciprocal
Rate |
+
$35.00/M
|
|
|
Fundraisers,
Publishers & Food |
$80.00/M
|
|
|
Each
issue of The Playboy Catalog features the ultimate
gear for guys, and the women in their lives, focusing on
merchandise inspired by the only magazine to become a major
international consumer brand.
The
Playboy Catalog offers collectibles, men's and women's
fashion apparel and accessories, underwear, swimwear, outerwear
and footwear, as well as home furnishings, electronics,
gadgetry and lifestyle and entertainment products. Many
items display Playboy's trademark, the Playboy
name, and Rabbit Head design. Other items are "must-haves"
for today's active male - the latest electronic innovations
and gadgetry for home, office and car; romantic and flirty
gifts for her; home entertainment and thoughtfully selected
sensual products.
The
Playboy brand is an integral part of modern popular
culture, and The Playboy Catalog buyer is a prime
prospect for apparel, electronics / gadgetry, music / entertainment
and publishing offers. Buyers are 79% male and 21% female,
average age 35-45, and average income $50K - $75K. They
represent a very select demographic that is brand aware,
trend conscious, sophisticated and tech-savvy, with educational
and income levels above the national average.
|
| |
|
| SOURCE:
Direct Mail, Internet |
|
| SELECTIONS:
|
|
|
State,
SCF, Zip, Gender
|
$6.00/M
|
|
Dollar
|
|
|
|
|
$50+
|
$21.00/M
|
|
|
$75+
|
$26.00/M
|
|
|
$100+
|
$31.00/M
|
| |
|
|
CANCELLATION
POLICY: ORDERS CANCELLED PRIOR TO THE MAIL DATE WILL
INCUR THE FOLLOWING CHARGES: $10/M RUNNING CHARGES ON QUANTITY
SHIPPED; 100% OF ALL SELECTION CHARGES; MEDIA FEES AND SHIPPING
FEES AND A $75 FLAT CANCELLATION CHARGE. ORDERS CANCELLED
AFTER THE MAIL DATE WILL BE CHARGED IN FULL.
|
**
USAGE ** |
| |
|
| ADULT |
GEN
MDSE/GIFTS |
| Playgirl
(t) |
Anheuser
Busch |
| Video
Age |
Betty's
Attic |
|
BMG |
| PUBLISHING |
Cigar
International |
| Dennis
Pub/Maxim |
Johnson
Smith |
|
Lighter
Side |
| FINANCIAL |
Pajamagram |
| Union
Workers Credit Services (t) |
PHE |
|
Thompson
& Co. |
|
Bertelsmenn
Direct/DVD |
|
|
| |
Unit
of Sale:
|
| |
$70.00
Average
|
| |
Sex:
|
| |
21% Female |
| |
79% Male
|
| |
Addressing:
|
| |
Cartridge
$25.00 |
| |
Email/FTP
$50.00 |
| |
P/S Labels |
| |
Diskette
/ CD-ROM |
| |
Keying: |
| |
$2.00/M
|
| |
Running
Charges: |
| |
$10.00/M
|
| |
Minimum
Order: |
| |
5,000
|
| |
Sample
Required:
|
| |
Yes
|
| |
Updates: |
| |
7/15/08 |
| |
|
|
