THIS UNIQUE FILE WAS DEVELOPED IN NOVEMBER 2004, AND APPROXIMATELY 75,000 NAMES WILL BE ADDED QUARTERLY.
REACH SUCCESSFUL, PROFESSIONAL WOMEN WHO PURCHASED HOMES OF CONSIDERABLE VALUE, MADE A SUBSTANTIAL DOWNPAYMENT, OR HAVE AT LEAST 50% EQUITY IN THEIR HOMES.
THEY ARE LIKELY TO HOLD HIGH-POWERED JOBS AND LIVE AN EXECUTIVE LIFESTYLE; PURCHASE LUXURY CARS, TRAVEL, OWN CONSUMER ELECTRONICS, AND TAKE GOOD CARE OF THEM-SELVES. REGARDLESS, THEY ARE WOMEN WHO HAVE TAKEN CHARGE OF AN IMPORTANT PERSONAL ASSET: HOMEOWNERSHIP.
THE POWERHOUSE WOMAN IS EDUCATED, BUYS FROM UPSCALE RETAILERS, AND CATAL0GS; PREFERS COMFORT AND EASE; LOVES TO TRAVEL AND IS ATTUNE TO BRANDS & TRENDS.
ONE OF THE STRONGEST INDICATORS OF AFFLUENCE IS PROPER-TY ACCORDING TO THE NATIONAL ASSOCIATION OF REALTORS, WOMEN ARE NOT ONLY THE FASTEST GROWING SEGMENT OF HOMEBUYERS, THEY ALSO ACCOUNT FOR ONE-THIRD OF ALL CONDOMINIUM PURCHASERS.
POWERHOUSE WOMEN IS PERFECT FOR WOMEN’S ISSUES, RESORT & VACATION PROPERTY, MIND & BODY SPAS, UPSCALE MAGAZINES, CONSUMER ELECTRONICS, LUXURY VEHICLES, GIFTS & HOME FURNISHINGS AND FINANCIAL CREDIT & CONSUMER SERVICES.
