Our approach to list research
is an all inclusive, comprehensive, investigative
and decision-making process.
We identify all
the pertinent details of the marketing and media plans and the
relevant economics of acquisition marketing.
We weigh changes in market conditions,
specific trends for the businesses we are evaluating such as
changes in promotional and merchandising methods, seasonality
biases and the reliability of the service providers.
We give consideration - both positive and negative - to usage
of potential media by other marketers.
The ultimate goal is to test
intelligently, allow for creativity in testing and minimize
risk of loss while testing broadly in the marketplace.
Mail Plans & Forecasting
Fasano and Associates builds/creates
extensive, highly comprehensive mail
plans. The mail plans are designed to provide a presentation
of all factors essential to making list rental decisions.
Results are the last pieces of
the data to be added to the mail plan and become the basis of
forecasting future mailings.
The entire Fasano team assigned
to the project is intimately familiar with all the details of
the plan. We build tools and design this process tomaximize opportunities and minimize
Working in conjunction with a mailer, Fasano
and Associates creates a customer
scoring model including: