Fasano and Associates

Brokerage

Media Research & List Testing
Our approach to list research is an all inclusive, comprehensive, investigative and decision-making process.
		We identify all the pertinent details of the marketing and media plans and the relevant economics of acquisition marketing.
		We weigh changes in market conditions, specific trends for the businesses we are evaluating such as changes in promotional and merchandising methods, seasonality biases and the reliability of the service providers.
		We give consideration - both positive and negative - to usage of potential media by other marketers.
		The ultimate goal is to test intelligently, allow for creativity in testing and minimize risk of loss while testing broadly in the marketplace.

Mail Plans & Forecasting
Fasano and Associates builds/creates extensive, highly comprehensive mail plans. The mail plans are designed to provide a presentation of all factors essential to making list rental decisions. Results are the last pieces of the data to be added to the mail plan and become the basis of forecasting future mailings. The entire Fasano team assigned to the project is intimately familiar with all the details of the plan. We build tools and design this process to maximize opportunities and minimize risk. Working in conjunction with a mailer, Fasano and Associates creates a customer scoring model including:
		List Source
		Back-end Performance
		Demographics
		Historical Purchasing Data
		Outside Purchasing Data
		Seasonality
		Level of Risk Tolerance
For an assessment of what Fasano can do for your mail campaign, contact pfasano@fasano-assoc.com

Fasano and Associates ~ 14101 Valleyheart Drive, Suite 200 ~ Sherman Oaks, CA 91423
Phone: 818-728-9030 ~ Fax: 818-728-9070 and 818-728-9028 ~ Email: info@fasano-assoc.com