Let Fasano and Associates help you realize
the potential of your customer file! |
Under Patricia Fasano’s
direction, Fasano and Associates
successfully manages a portfolio of lists
that is diverse not only in terms of the markets represented,
but also in terms of the types of lists themselves. Our managed
properties include traditional
mail order catalog files, retail
buyer files, professional
interest lists, compiled
files, TV and internet
generated files, and alternative media
programs.
We also manage a number of files that enable mailers to reach
the growing U.S. Hispanic
market!
A customer file can be a company’s greatest asset, but
only when managed properly. This requires more than “selling,”
and includes: |
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Thorough market analysis.
We identify potential markets for your list.
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Thorough list analysis. We perform
a complete analysis and identify all available, desirable marketing
segments for our list owners. Often, the segments that we identify
allow for new marketers to use your file!
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Identifying prospects to test
your file.
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Accurate revenue projections
based on our market research and analysis.
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Aggressive schedules of sales calls
to brokers and mailers to recommend your file.
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Creative promotions using a
variety of media to the direct marketing community.
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Consistent dialogue with the list owner through sales and
accounting reports, test/seasonality reports, usage analysis
reports.
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Continually identify new marketing
opportunities for your list!
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Maintaining collegial
relations with the brokerage community through on-target recommendations,
sales presentations, and accurate order processing and customer
service!
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Keeping meticulous exchange records.
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Accurate and prompt billing of all
orders, assertive collection procedures, and timely remittance
of all monies collected from mailers and brokers!
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Protection against improper
or unauthorized usage.
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In an environment where
some list management firms are too large to provide personalized
services, tailored to their clients needs, or too small to provide
adequate representation, Fasano and Associates List Management
is just the right size. We are small
enough to ensure that each list we represent will be given individual
attention AND large enough to maintain a competitive presence
in the marketplace.
Fasano and Associates understands
that List Management is more than “numbers”, and
that as List Managers, we are more than “salespeople.”
We are information professionals
- the communications link between List Brokers, List Owners
and Mailers.
For an assessment of your customer file’s potential, contact:
pfasano@fasano-assoc.com |
